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In Clear Focus

Apr 25, 2023

In Clear Focus: Dr. Rachel Lawes returns to discuss the newly expanded second edition of her book, Using Semiotics in Marketing, which takes readers on a complete journey from identifying business problems to publishing and debriefing. Learn how to develop publishable semiotics research by following the step-by-step guides in the book. In Clear Focus listeners can claim a 25 percent discount on Using Semiotics in Marketing at by using the promo code BIGEYE25 at the checkout.