Preview Mode Links will not work in preview mode

In Clear Focus

Dec 20, 2022

In Clear Focus: Guest Timothy Hughes is the author of Social Selling: Techniques to Influence Buyers and Changemakers, this month's Bigeye Book Club selection. Tim discusses how personal tech and digital media have changed the way business is conducted, and how organizations can harness social media strategically to...


Dec 13, 2022

In Clear Focus: In this encore, our guest is Dr. Rachel Lawes, the author of Using Semiotics In Retail, a Bigeye Book Club selection. Rachel discusses how retailers and brand marketers can use commercial semiotics to provide fresh insights into consumers' wants and desires, spark revenue-generating ideas, and analyze...


Dec 6, 2022

In Clear Focus: Elevating brand storytelling with sound. We examine the evolution of audio branding. Dallas Taylor of podcast Twenty Thousand Hertz reveals the story behind the iconic Netflix sonic identity, Jon Rhuff and Yeosh Bendayan of Push Button Productions explain how jingles are composed, and author...


Nov 29, 2022

In Clear Focus: With 166 million Americans shopping for deals, a special episode to coincide with the most important shopping week of the year. Previous guests Doug Stephens, Devora Rogers, Ibrahim Ibrahim, and Ksenia Newton discuss how retail is evolving. We discuss trends in shopping behaviors: the growing importance...


Nov 22, 2022

In Clear Focus: A special episode to coincide with this month's Bigeye Book Club selection, Inclusive Marketing: Why representation matters to your customers and your brand. This week, previous podcast guests discuss the benefits and potential pitfalls of including all of a brand's prospects and customers in the design...