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In Clear Focus

Jul 31, 2020

In Clear Focus: Stephen Cribbett and Terri Sorenson from human insights company Further join Bigeye to explore qualitative marketing research agency tools and techniques. Learn how qualitative research differs from quantitative and the benefits of asynchronous market research online communities, or MROCs, compared to...


Jul 24, 2020

In Clear Focus this week: Content marketing agency Bigeye reflects on growing podcast listenership in the US. As Bigeye team members share some of their favorite podcasts, we hear how shows were first discovered, and why particular episodes were chosen for inclusion in our Spotify playlist. Featured selections reveal...


Jul 17, 2020

In Clear Focus this week: Bigeye's VP of Client Service, Sandra Marshall, reflects on her nine years with the agency. Sandra shares her secrets for developing and retaining successful client-agency relationships and offers advice for graduates and career-changers seeking their first agency AM position. Looking back at...


Jul 10, 2020

In Clear Focus this week: Full service marketing agency Bigeye examines advertising for communities of color. Multicultural pioneer George Zwierko offers tips for targeting Hispanic audiences and Reema Elghossain of the 4A's talks about the benefits of creating diverse, equitable, and inclusive agencies. Darius...


Jul 2, 2020

In Clear Focus this week: Full-service marketing agency Bigeye's podcast takes a look at the impact of the coronavirus pandemic on consumer research, travel, and dining. Research executive Mike Klotz of Cint, Professor of Marketing Dr. Yael Zemack-Rugar of UCF, travel management expert Ben Scott, and culinary PR...