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In Clear Focus

Jul 23, 2024

IN CLEAR FOCUS: Praveen Nara, CEO of Tech.us, explores AI's impact on retail marketing and advertising. Praveen discusses leveraging AI for personalized consumer experiences, ethical use guidelines, and AI's future in marketing. He shares insights on hyper-personalization strategies for retailers, AI's role in engaging...


Jul 16, 2024

IN CLEAR FOCUS: Dr. Sachiko Scheuing, Acxiom's European Privacy Officer and author of our featured book, "How to Use Customer Data," discusses effectively balancing data protection and marketing. Sachiko shares insights on navigating complex privacy laws, implementing robust data security, and fostering collaboration....


Jul 9, 2024

IN CLEAR FOCUS: To celebrate Global Focus Group Day, an interview with consumer behavior strategist Jeanne Corrigan. Jeanne discusses focus groups' history and their enduring relevance in brand strategy and advertising research. We explore how technology and COVID-19 have transformed qualitative research, and Jeanne...


Jul 2, 2024

IN CLEAR FOCUS: Our guest this week is Nick Asbury, one of the UK's most-awarded copywriters, discussing his new book, "The Road to Hell: How Purposeful Business Leads to Bad Marketing and a Worse World." We explore the history of purpose in business, its detrimental impact on advertising effectiveness over the past 15...


Jun 25, 2024

IN CLEAR FOCUS: Matthew Herbert, co-founder and co-CEO of SaaS research platform Tracksuit, discusses measuring brand awareness and marketing effectiveness, building on insights from co-founder James Hurman's presentation, “The Awareness Advantage” at Cannes Lions last week. Matt shares advice on balancing brand...