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In Clear Focus

Apr 27, 2021

In Clear Focus: Launching season 7, brand marketing strategy expert Sonia Thompson joins us to discuss inclusive marketing. Widespread support for the Black Lives Matter movement signaled changes in consumers' expectations of brands' values. As the demographic makeup of the US continues to evolve, Sonia explains how...


Apr 9, 2021

In Clear Focus: 2020 was a year of turmoil, uncovering never-before-seen challenges for marketers. In the last year, companies have had to modify their marketing strategies to keep up with shifting consumer habits. But what does this mean for the remainder of 2021 and beyond? Bigeye’s Senior Strategist Dana Cassell...


Apr 2, 2021

In Clear Focus: Gen Z and Y consumers in the US see gender as a continuum rather than the binary of male or female. To discuss issues raised in Bigeye's national study, Gender: Beyond The Binary, we're joined by Michael Solomon, consumer behavior psychologist; Dr. Christia Spears Brown, child development expert; Sonia...