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In Clear Focus

Dec 23, 2020

In Clear Focus: Female entrepreneurship in the US has increased by over 30 percent since 2007. In this episode, five female entrepreneurs leading flourishing businesses share their founding stories. We hear from a direct-to-consumer pioneer who created a top-ranked cat subscription box, a beauty industry...


Dec 16, 2020

In Clear Focus this week: As millions of views of "unboxing" videos on social media demonstrate, packaging is an important part of the customer experience. Industry expert Brandon Frank explains how evolving consumer attitudes are leading brands to embrace sustainable packaging solutions. Brandon shares the inside story...


Dec 11, 2020

In Clear Focus this week: Direct-to-consumer multivitamin brand Ritual's Senior Director of Marketing, Claire Knebl, discusses the evolution of the company. Claire explains how her previous role with Glossier has influenced the way she approaches building the Ritual brand. Sharing the challenges of managing a...


Dec 4, 2020

In Clear Focus this week: Bigeye discusses the results of a Market Research Society report with its author, Dr. Marie-Claude Gervais. Co-founder of Versiti in London, UK, Dr. Gervais conducts research with traditionally underrepresented groups in society. She explains the roots of many market researchers' unconscious...