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In Clear Focus

Jan 25, 2022

In Clear Focus: Our podcast guest is Simon Bailey, co-author of Myths of Branding, this month's Bigeye Book Club selection. Simon discusses some of the false myths that abound in branding. From the titular belief that a brand is just a logo, to the perception that it's a 'soft' area of marketing that doesn't go beyond...


Jan 18, 2022

In Clear Focus: The creator economy is disrupting advertising, and provides many creators with a viable alternative to traditional employment. Guest Nick Wolny is a prolific writer and the founder of Camp Wordsmith, a business and writing incubator for entrepreneurs. Nick offers advice for anyone considering becoming an...


Jan 11, 2022

In Clear Focus: Bigeye's senior strategist Dana Cassell joins us to kickstart the new year and our ninth season of the podcast. Dana discusses the importance of auditing all a brand's assets and explains Bigeye's five-step process. Learn why brand audits start with internal branding, move to external branding, and need...


Jan 4, 2022

A preview of season 9 of IN CLEAR FOCUS including contributions from experts on strategy, sonic branding, and the creator economy. This season will also see the launch of the Bigeye Book Club. Join us for lively conversations and fresh perspectives on the business of advertising IN CLEAR FOCUS every Tuesday from January...