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In Clear Focus

Aug 30, 2022

IN CLEAR FOCUS: Melanie Deziel is an award-winning branded content creator and author of the bestselling book, The Content Fuel Framework. Melanie discusses how she became the first editor of branded content at The New York Times and shares what she's learned about the art and science of creating engaging and effective...


Aug 23, 2022

In Clear Focus: Andrew Jenkins is the author of Social Media Marketing for Business: Scaling an integrated social media strategy across your organization, this month's Bigeye Book Club selection. Reflecting case studies from his time client-side and agency-side, Andrew shares practical tips, social tools, and content...


Aug 16, 2022

IN CLEAR FOCUS: The Inflation Reduction Act promises billions of dollars for green energy investments, but how can marketers and advertising professionals encourage consumers to adopt more sustainable behaviors? In this encore episode, applied consumer neuroscience expert Michael Smith joins us to discuss his...


Aug 9, 2022

In Clear Focus: In this encore episode, qualitative researcher Jon Cohen explains why we can't trust what people say - and how their answers can lead us astray. Jon shares lessons learned from a career in consumer insights and discusses key ideas and frameworks in his book, Asking for Trouble. Jon demonstrates...


Aug 2, 2022

In Clear Focus: In today's episode, we revisit conversations with three guests from our current season: Simon Bailey, co-author of Myths of Branding; Miri Rodriguez, author of Brand Storytelling; and Rick Parkhill,  founder of the annual Brand Storytelling event and co-creator of a new Brand Film certification course....