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In Clear Focus

Jun 28, 2022

In Clear Focus: Celebrating Pride month, our guest is Graham Nolan, the co-founder of Do The WeRQ, an organization on a mission to increase queer creativity, representation, and share of voice within the advertising industry. Graham identifies some of the Pride campaigns that have caught his eye this month and reflects...


Jun 21, 2022

In Clear Focus: Our guest is Mike Stevens, the author of The Direct To Consumer Playbook: The stories and strategies of the brands that wrote the DTC rules, this month's Bigeye Book Club selection. Reflecting stories from the founders of Tails.com, Huel, and Casper, Mike shares valuable insights about what works in...


Jun 14, 2022

In Clear Focus: Our guest is Jerry Daykin, an internationally recognized expert in inclusive marketing. Reflecting on his personal experiences as a gay man, Jerry speaks to the business benefits of representing marginalized groups of consumers and discusses how brands should approach activations during Pride Month. In...


Jun 7, 2022

In Clear Focus: Bigeye recently released ENVISION 2022, an on-demand video exploring key findings from our report, Retail Disrupted. This week's podcast is an extended interview with ENVISION guest Andy Sheldon, founder of the direct-to-consumer consultancy Think Straighter. During our interview, Andy shared insights...