Preview Mode Links will not work in preview mode

In Clear Focus

Dec 21, 2021

IN CLEAR FOCUS: Melanie Deziel is an award-winning branded content creator and author of the bestselling book, The Content Fuel Framework. Melanie discusses how she became the first editor of branded content at The New York Times and shares what she's learned about the art and science of creating engaging and effective...


Dec 14, 2021

In Clear Focus: Qualitative researcher Jon Cohen joins us to explain why we can't trust what people say - and how their answers can lead us astray. Jon shares invaluable lessons learned from his career in consumer insights and discusses key ideas and frameworks in his book, Asking for Trouble. Jon demonstrates...


Dec 7, 2021

In Clear Focus: The third in a special series of podcasts reflecting consumer insights from Bigeye's national study, Retail Disrupted. In this episode, we identify the factors that most influence consumers' brand choices and look at COVID-19's impact on people's attitudes toward recycling, upcycling, and sustainability....