Mar 26, 2021
In Clear Focus: Demographic segmentation is the foundation of traditional marketing - but does it still work? A consumer behavior psychologist and professor of marketing, Michael Solomon discusses his book, "The New Chameleons" highlighting fundamental shifts in terms of how we think about customers. Michael...
Mar 18, 2021
In Clear Focus: This week, we’re talking to tattooed, lipstick-wearing, letter-loving Latina designer, Kathie Baptista. An integral part of Bigeye's creative team, Kathie explains her creative process and shares her favorite projects. She discusses her personal career journey and why it's important to keep exploring...
Mar 11, 2021
In Clear Focus this week: Telemedicine has seen greater adoption since the onset of COVID-19. This week's guest is Jessica Neyer, VP of Strategy at Mend, a patient engagement platform. Jessica shares Mend’s newest offering, the enhanced waiting room, in which content is available for patients to view as they wait for...
Mar 5, 2021
In Clear Focus: Record numbers of people adopted shelter animals as pets during COVID-19, driving demand for pet products. Guest Sarah Salva is the Director of Marketing Brand Development for Bigeye's client, H&C Animal Health. Sarah shares H&C's pet product marketing and development process, discusses why cat and dog...