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In Clear Focus

Apr 25, 2023

In Clear Focus: Dr. Rachel Lawes returns to discuss the newly expanded second edition of her book, Using Semiotics in Marketing, which takes readers on a complete journey from identifying business problems to publishing and debriefing. Learn how to develop publishable semiotics research by following the step-by-step...


Apr 18, 2023

In Clear Focus: We delve into Bigeye's national pet ownership study alongside Dr. Andrea Laurent-Simpson, examining the legal recognition of animals as sentient beings. We also investigate the impact of social media, with Bigeye's Savannah Santiago explaining how she selects pet influencers. And we learn about...


Apr 4, 2023

IN CLEAR FOCUS: Concluding our tenth podcast season, a look back at some of the topics and books featured in the Bigeye Book Club. IN CLEAR FOCUS listeners can claim a 25 percent discount on all our selections at KoganPage.com by using the promo code BIGEYE25 at the checkout. You can also find full transcripts and...