May 29, 2020
In Clear Focus this week: Media planning and buying agency Bigeye's podcast features Tim McCormack, VP of Media and Analytics. In spite of high levels of user engagement online, Tim explains why advertising rates across major news and social platforms actually fell throughout March and April. We also discuss how...
May 22, 2020
In Clear Focus this week: Marketing strategy agency Bigeye's podcast features Darius Lana. Concurrently, a student, teacher, and advertising practitioner, Darius discusses how the pandemic has impacted education, and ways in which online courses can be designed to maximize student engagement. Darius explains...
May 15, 2020
In Clear Focus this week: What the future of travel could look like after COVID-19. Travel management expert Ben Scott joins us to examine how the pandemic has created unique challenges for the industry and suggests some practical ways in which marketers can reassure travelers and hotel guests nervous about exposure to...
May 6, 2020
In Clear Focus this week: With the hospitality and senior living industries among the hardest hit by the COVID-19 crisis, we examine how the pandemic is creating a unique set of challenges with regards to ensuring financial stability and meeting organizational needs. For a special edition of the podcast, we are joined...
May 1, 2020
In Clear Focus this week: How COVID-19 is impacting consumer behavior. Dr. Yael Zemack-Rugar, Assistant Professor of Marketing at UCF's College of Business, talks about generating and testing new theories about consumer psychology. How do subconscious emotions play into our purchase behaviors and decision-making?...