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In Clear Focus

Jan 31, 2020

In Clear Focus this week: modeling the consumer mind with Daniel Burstein of MECLABS Institute. Focused on understanding online behaviors, Daniel walks us through the Institute’s patented conversion heuristic and offers practical tips to help optimize customer touch points for conversion. We discuss the benefits...


Jan 24, 2020

In Clear Focus this week: consumer trends. Bigeye's Senior Strategist, Dana Cassell, examines the business of identifying, analyzing, and predicting trends in consumer culture. We discuss Data Abundance and Ungendering - two trends identified in Rohit Bhargava's new book, "Non-Obvious Megatrends," and assess...


Jan 17, 2020

In Clear Focus this week: how advertising agencies are attracting new employees and approaching retention, diversity, and gender equality. Reema Elghossain, VP of Talent, Equity & Inclusion at the 4A's Foundation, shares her observations about how generational differences and attitudes towards gender and identity are...


Jan 10, 2020

In Clear Focus this week: how to successfully create innovation competency and culture. Michael Schmidt, Managing Director of Strategic Innovations at Orlando Health, shares a practical framework for transforming ideas into startup businesses and commercial products. Michael speaks to the challenges of creating...


Jan 3, 2020

In Clear Focus this week: future directions for creative in 2020 and the decade ahead. Research firm Nielsen has reported that for CPG brands, 49 percent of sales lift from advertising was attributable to the creative. Bigeye team members Dominic Wilson, Erik McGrew, and Nick Hammond discuss what the new decade...