Oct 31, 2023
IN CLEAR FOCUS: Seasoned marketing executive and serial entrepreneur Mark Stouse discusses the importance of analytics and having a single source of truth for informed business decision-making. Mark explains how his platform, ProofAnalytics.ai, aids businesses in tracking progress and making strategic...
Oct 24, 2023
IN CLEAR FOCUS: The first episode of our 13th season examines connected packaging with Jenny Stanley of Appetite Creative. Jenny explains how smart packaging bridges the gap between physical and digital commerce, enabling CPG brands to engage with consumers in innovative ways. We discuss how connected packaging...
Oct 17, 2023
IN CLEAR FOCUS: Marking the final episode of this season, Bigeye insights intern Miguel Zarzuela hosts the podcast, examining the complexities of US Hispanic identity. Miguel explores the history of Hispanic Heritage Month and engages in lively conversation with special guests Dr. Antoinette Perez, Andrea Diaz, and...
Oct 10, 2023
IN CLEAR FOCUS: This week's guest is programmatic media expert Lewis Rothkopf, CRO at Pairzon. Without relying on third-party cookies, Pairzon's customer data platform facilitates precise audience targeting for omnichannel, DTC, and physical retailers. Lewis explains the importance of first-party data and how...
Oct 3, 2023
IN CLEAR FOCUS: Robert Rose is the author of "Content Marketing Strategy," October's Bigeye Book Club selection. In this episode, Robert explains why coordinated communication and well-managed operations are key to establishing a successful content marketing strategy. We discuss the value of thinking like a media...