Feb 26, 2021
In Clear Focus this week: As streaming video services demand the creation of more content at lower costs, we discuss the disruptive potential of virtual production technology. Guest Tim Moore is CEO of Vū Studio in Tampa, one of only a handful of spaces worldwide equipped to support this new process. Vū uses massive...
Feb 19, 2021
In Clear Focus this week: Previewing Bigeye's study, Gender: Beyond The Binary. Child development expert Christia Spears Brown discusses our report findings, reflecting society's evolving views on gender identity and expression. We learn why humans are obsessed with gender differences, how categorization leads...
Feb 12, 2021
In Clear Focus this week: Dallas Taylor, Creative Director of Defacto Sound and host of the Twenty Thousand Hertz podcast, joins Bigeye to explore sonic branding. Hear how Dallas and his team approach sound design for clients like Disney and HBO, and what it's like to work on shows like Game of Thrones and Westworld....
Feb 5, 2021
In Clear Focus: Kevin Keane, CEO of Brainsights, explains how his agency uses neuroscience to understand consumers' responses to advertising at a nonconscious level. We learn how gaining insights directly from consumers' brain activity can help brands de-bias their marketing content. Data from a recent Brainsights study...