Jun 29, 2021
In Clear Focus: Melanie Deziel is an award-winning branded content creator and author of the bestselling book, The Content Fuel Framework. Melanie discusses how she became the first editor of branded content at The New York Times and shares what she's learned about the art and science of creating engaging and effective...
Jun 22, 2021
In Clear Focus: Celebrating Pride month, our guest is Graham Nolan, an agency communications expert and the co-chair of Do The WeRQ, an organization on a mission to increase queer creativity and representation within the advertising industry. Graham shares his own coming-out story and explains why Gen Z's digital...
Jun 15, 2021
In Clear Focus: Melina Palmer is a Behavioral Economics consultant whose podcast, The Brainy Business: Understanding the Psychology of Why People Buy, is listened to in over 160 countries. We discuss Melina's new book, What Your Customer Wants and Can't Tell You, and how advertising professionals can benefit from...
Jun 8, 2021
In Clear Focus: Our guest, Delaney Doria leads Brand and Product Development for a new skincare brand, Luma & Leaf. Delaney explains the creation of the brand - from an initial idea to a market launch. We discuss the role of consumer research, ingredient selections, formulating, product naming, and packaging...
Jun 1, 2021
In Clear Focus: June is Pride Month, and this week's podcast features three members of the LGBTQIA+ community in a discussion about gendered language, the importance of chosen names, and the use and misuse of neopronouns. Our guests, who each write and teach professionally, share how their experiences as people...