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In Clear Focus

Mar 27, 2020

In Clear Focus this week: COVID-19 and sport. Every major US sporting event has been suspended or canceled because of the coronavirus. Our guest this week is Kara Baker, Director of Digital Partnership and Operations at the Golf Channel. Hear how her team is responding to shifting priorities and changes to...


Mar 20, 2020

In Clear Focus this week: A sneak preview of Bigeye’s upcoming 2020 National Study of CBD Use. In the US, around 15% of adults regularly use products containing CBD. Year-on-year sales of CBD products grew by 706 percent in 2019. To examine this booming market, we hear from three experts with unique perspectives on...


Mar 13, 2020

In Clear Focus this week: Transcending language and cultural barriers with sound-based branding. We're joined by Laurence Minsky, a marketing expert and the co-author of “Audio Branding: Using Sound to Build Your Brand.” Larry discusses the theory and practice of creating entire sonic languages and how they can...


Mar 6, 2020

In Clear Focus this week: Hispanics make up around 18 percent of the total US population, yet there's a disparity between the proportion of ad spend allocated to Hispanic media and the number of Hispanics living in the US. Multicultural advertising expert George Zwierko of Rumbo Marketing joins us to explain...