Sep 26, 2023
IN CLEAR FOCUS: Guest Katie King is the author of "AI Strategy for Sales and Marketing." In this encore episode, Katie offers practical advice on how agencies can leverage AI, providing case studies illustrating how AI in marketing is impacting several different industry sectors, plus a practical framework for managing...
Sep 19, 2023
IN CLEAR FOCUS: Market research innovators Holland Martini and Maria Vorovich, the co-founders of GoodQues, discuss why they're on a mission to humanize research data. Learn how their unorthodox methods yield emotionally intelligent insights, the benefits of conducting taste tests in bars, and how using storytelling...
Sep 12, 2023
IN CLEAR FOCUS: Bioethicist Dr. Jessica Pierce joins us to discuss her newest book, “Who's A Good Dog?” Our conversation addresses US dog ownership and pet care marketing, the trend of humanizing pets, and the ethical considerations it raises. Dr. Pierce also introduces us to three 'C's that she believes are...
Sep 5, 2023
Sep 5, 2023
IN CLEAR FOCUS: A thought-provoking discussion with Pepper Miller, author of "Let Me Explain Black Again," about Black Americans' lived experiences. Pepper sheds light on some of the historical misunderstandings about Black consumers and common missteps in multicultural marketing. Pepper also explains the growing...