Dec 24, 2024
IN CLEAR FOCUS: Lynn Daniel, founder and CEO of The Daniel Group, shares insights on differentiating B2B customer experiences. He discusses building trust through communication, leveraging feedback with phone surveys and AI tools, and improving frontline engagement. Learn how understanding the 'why' behind customer...
Dec 17, 2024
IN CLEAR FOCUS: Cairo Kenan Marsh, founder of Tokyo-based marketing consultancy relativ*, explores evolving consumer loyalty trends and relationship-driven marketing strategies. Drawing from his experience with Fortune 500 companies and independent brands, Cairo discusses the shift from transactional marketing to...
Dec 10, 2024
IN CLEAR FOCUS: In this week's episode, Carolyn Lowe, the founder and CEO of ROI Swift, shares practical Amazon marketplace strategies for brand success. Drawing from her own experience managing a $2B division at Dell and advising established e-commerce businesses and startups, Carolyn discusses profitability tactics,...
Sep 5, 2023
Jan 11, 2023
In Clear Focus returns for a tenth season, with thought leaders discussing issues affecting advertisers and marketers. New episodes will explore the impact of artificial intelligence on the industry, the evolution of the creator economy, and innovations in retail media and technology. In this preview, Karsten Kjems and...