Aug 31, 2021
In Clear Focus: Doug Stephens is an internationally recognized retail futurist. His new book, Resurrecting Retail, explores the challenges today's big-box retailers face from online giants like Amazon and niche, direct-to-consumer brands. We discuss how retailers are responding with innovative, immersive...
Aug 24, 2021
In Clear Focus: This week's guest is a content strategist who believes traditional Buyer Personas often fail to deliver the results marketers expect. Adrienne Barnes shares her process for creating the "Best Buyer Personas" and explains how her research pointed to improvements that eliminate many subconscious...
Aug 17, 2021
In Clear Focus: With an eye on the future, we talk with Thomas Klaffke, an expert in identifying and interpreting consumer signals. As Head of Research at TrendWatching, Thomas explains the process of mapping out global, meaningful consumer trends and insights. We also discuss Business of Purpose, a new platform...
Aug 10, 2021
In Clear Focus: Trends are the currency of our cultural lives in a global economy built on cycles of disruption and innovation. For the first episode of season 8, we're joined by Dr. Devon Powers, the author of On Trend: The Business of Forecasting The Future. Devon shares her insights about the global agencies and...
In Clear Focus: Season 8 Preview
Aug 6, 2021
A preview of season 8 of IN CLEAR FOCUS including contributions from experts on trend forecasting, customer experience, consumer insights, ecommerce, and direct-to-consumer brands. This season includes results from Bigeye's upcoming national study on consumer retail. Lively conversations and fresh perspectives on the...