Mar 28, 2023
In Clear Focus: Dr. Andrea Laurent-Simpson of SMU discusses Bigeye's 2023 US Pet Owners Study, revealing that 97 percent consider their pets family members. Hear how owners derive personal happiness and emotional support from having pets, and why the data reflects consumers' desire for healthier lifestyles, holistic...
Mar 21, 2023
In Clear Focus: Expert Dave Kaye talks about his love for qualitative research. Dave discusses his mobile-based ethnographic research platform, Field Notes, which allows researchers to capture consumers' lives through their smartphones using video, photos, text, and screen recording features. We also explore some...
Mar 14, 2023
In Clear Focus: This week's podcast guest Renee Hartmann is the co-author of the Bigeye Book Club selection for March, Next Generation Retail: How To Use New Technology To Innovate For The Future. In this episode, Renee discusses how retailers and brand marketers can embrace new technologies to respond to consumers'...
Mar 7, 2023
In Clear Focus: Rohit Bhargava is the co-author of The Future Normal, a new book featuring 30 non-obvious ideas and consumer trends that will shape the next decade. Rohit joins us on the day of the book's publication to discuss how he identifies and curates non-obvious ideas, and how his background in ad agency strategy...