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In Clear Focus

May 30, 2023

IN CLEAR FOCUS: Martin Oxley, Managing Director of buzzback, discusses the evolving landscape of consumer research. Martin talks about the importance of understanding emotions in decision-making, the role of AI in research, and global collaborations in the industry. He also shares his personal experiences working with...


May 23, 2023

IN CLEAR FOCUS: Jenni Romaniuk is the International Associate Director of the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia. In the second part of our podcast interview about Jenni's new book, Better Brand Health, we dive deeper into Category Entry Points (CEPs), the 7Ws Framework,...


May 16, 2023

IN CLEAR FOCUS: Jenni Romaniuk is the International Associate Director of the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia. In the first of two episodes discussing her new book, Better Brand Health: Measures And Metrics For A 'How Brands Grow' World, Jenni shares insights about how...


May 9, 2023

IN CLEAR FOCUS: Sandy Skees, author of the new book, Purposeful Brands, discusses brand purpose, sustainability, and ESG communications. We examine how marketers can foster positive environmental and social outcomes and why Sandy believes businesses must commit to their purpose in order to create a flourishing planet...


May 2, 2023

In Clear Focus: Inside Coverings 2023, North America's largest tile and stone trade show. Recorded during the event, three guests join host Adrian Tennant to discuss the latest trends, innovations, and technologies in the tile and stone industry, Bigeye's role in creating marketing materials for Coverings, and how...