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In Clear Focus

Nov 30, 2021

In Clear Focus: Projective techniques are powerful consumer insights tools - but are often misunderstood. Our guests, Dr. John Whittle and Nigel Roth share ways in which projectives can uncover consumers' deepest motivations, responses, and how they really feel about brands. We discuss real-world case studies and...


Nov 23, 2021

IN CLEAR FOCUS: The second in a special series of podcasts reflecting insights from Bigeye's national study, Retail Disrupted, looks at the role that smart speakers and displays play in consumers' shopping behaviors. We also learn which consumers are most likely to use augmented reality apps to support their purchasing...


Nov 16, 2021

In Clear Focus: While many people profess a desire to help fight climate change by engaging in more sustainable behaviors, there's often a gap between people's expressed intentions and their actual behaviors. In this week's podcast, applied consumer neuroscience expert Michael Smith joins us to discuss his new...


Nov 9, 2021

In Clear Focus: Celebrating Bigeye's 100th episode, we take a closer look at direct-to-consumer brands. Host Adrian Tennant catches up with 4 previous guests to find out how COVID-19 supply chain disruptions and changing consumer behaviors have impacted their DTC businesses since they first appeared on the...


Nov 2, 2021

In Clear Focus: The first in a series of podcast episodes accompanying Bigeye’s 2021 study, Retail Disrupted: What Shoppers Want From Brands Today. Based on a national survey of over 1,500 US shoppers, it's clear that consumers are demanding more from retailers than ever before. In this pod, we explore key data points...