Oct 23, 2020
In Clear Focus this week: Audience analysis agency Bigeye discusses Netflix's controversial docu-drama, The Social Dilemma. Alexander Bryson, Content and Product Marketing Executive with Pulsar, a social listening platform, discusses global responses to the show. Guest Dwight Bain of LifeWorks Group explains what we can...
Oct 16, 2020
In Clear Focus this week: CBD marketing agency Bigeye's podcast reveals results from its 2020 National Study of CBD Use. Beauty brand expert Alexandra McClay joins us to discuss key findings from the study. Alex shares her personal experiences of building a new beauty line and reflects on consumers' concerns about the...
Oct 9, 2020
In Clear Focus this week: Pet marketing services agency Bigeye's podcast features Olivia Canlas, the co-founder and CEO of Meowbox, a pawpular direct-to-consumer cat treat and toy subscription. Olivia shares how she first had the idea for Meowbox and why social media has been purrfect for growing the brand. Olivia...
Oct 2, 2020
In Clear Focus this week: Bigeye's podcast features Rob Bloom. Building on his career working in top advertising agencies, Rob has made the move to an in-house role as Creative Director at Universal Orlando Resort. Rob discusses how the pandemic has impacted his team's creative work and how they are navigating working...
Sep 18, 2020
In Clear Focus this week: Using online marketing research tools and techniques for consumer insights. We revisit an interview with Mike Klotz of Cint, who explains how quantitative research can help us understand consumers' evolving purchasing behaviors and sentiments towards brands and advertising. Stephen Cribbett...