May 24, 2022
In Clear Focus: Bigeye recently released ENVISION 2022, an on-demand video exploring key findings from our report, Retail Disrupted. This week's podcast is an extended interview with ENVISION guest Ingrid Milman-Cordy, who leads digital marketing and e-commerce for Seattle-based Nuun Hydration. During our interview,...
May 17, 2022
In Clear Focus: Our guest this week is Devora Rogers, the co-author of Influencing Shopper Decisions, this month's Bigeye Book Club selection. Devora discusses how retail and brand marketers can use agile neuroscience and two new metrics - usage and influence - to provide fresh insights into shoppers’...
May 10, 2022
In Clear Focus: Melina Palmer is a Behavioral Economics consultant whose podcast, The Brainy Business: Understanding the Psychology of Why People Buy, is listened to in over 160 countries. We discuss Melina's book, What Your Customer Wants and Can't Tell You, and how advertising professionals can benefit from...
May 3, 2022
In Clear Focus: A conversation with Kevin Perlmutter, Founder and Chief Strategist of Limbic Brand Evolution. Kevin explains how he established his brand strategy and neuromarketing consultancy, and shares some of the ways he helps brands increase consumer desire, engagement, and loyalty with emotional insights. We...
Apr 26, 2022
In Clear Focus: In October, Bigeye published an exclusive report, Retail Disrupted, and recently released ENVISION 2022, a video exploring key findings. This week's pod is an extended interview with ENVISION guest Syama Meagher, the founder and Chief Executive Officer of Scaling Retail, an innovative business...