Jun 27, 2023
IN CLEAR FOCUS: Solitaire Townsend, co-founder of change agency Futerra, joins us to discuss her book, The Solutionists: How Businesses Can Fix The Future. Solitaire shares insights about creating effective sustainability marketing and offers guidance on communications using a practical framework based on...
Jun 20, 2023
IN CLEAR FOCUS: Dr. Emmanuel Probst, Global Lead, Brand Thought-Leadership at Ipsos, discusses his book, Assemblage: The Art and Science of Brand Transformation. Emmanuel explains why, to be successful, brands need to focus on three dimensions: shaping expectations, harnessing context, and demonstrating empathy. We also...
Jun 13, 2023
IN CLEAR FOCUS: Exploring the rapid adoption of Artificial Intelligence in marketing, we revisit conversations with recent guests, including Katie King, Renee Hartmann, Nick Wolny, Dave Kaye, Paul Sloane, Rohit Bhargava, and Martin Oxley. Conversations examine the ways in which AI is being used in sales and marketing,...
Jun 6, 2023
IN CLEAR FOCUS: A discussion about evidence-based marketing with Richard Bambrick, founder of Bamboozled, a UK-based research agency. Richard shares the importance of testing distinctive brand assets and a four-stage process for doing so. He also explains his approach to measuring brand health and how it differs...