Nov 18, 2025
IN CLEAR
FOCUS: Thom Mozloom of The M Network discusses why brands
like Bud Light and Cracker Barrel face backlash. He argues their
marketers don't understand, or even like, their core audience. Thom
explains how to navigate controversy with honesty and why
values-driven marketing, not just purpose-led, is key to building
loyalty. He also shares fresh research on news consumption and why
he believes attention spans haven't shrunk but tolerance for bad
content has.