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In Clear Focus

Dec 13, 2022

In Clear Focus: In this encore, our guest is Dr. Rachel Lawes, the author of Using Semiotics In Retail, a Bigeye Book Club selection. Rachel discusses how retailers and brand marketers can use commercial semiotics to provide fresh insights into consumers' wants and desires, spark revenue-generating ideas, and analyze under-performing stores. IN CLEAR FOCUS listeners can claim a 20 percent discount on Using Semiotics In Retail at by using the promo code BIGEYE20 at checkout.