Jul 28, 2026
IN CLEAR FOCUS: Most new products fail by solving technical problems over consumer needs. Sally Kemkers of consultancy Untapped Innovation reveals how to bridge R&D and marketing. Discussing her new book, "Untapping Innovation," we discover how to drive human-led innovation using The Hero's Journey, uncover hidden habits, and write product stories that align cross-functional teams. Sally also explains how semiotics can help design future-focused products that truly resonate with consumers.