Jun 25, 2024
IN CLEAR FOCUS: Matthew Herbert, co-founder and co-CEO of SaaS
research platform Tracksuit, discusses measuring
brand awareness and marketing effectiveness, building on insights
from co-founder James Hurman's presentation, “The Awareness
Advantage” at Cannes Lions last week. Matt shares advice on
balancing brand building with performance marketing and suggests
key metrics for product launches. He also addresses measuring brand
perception across touchpoints and previews Tracksuit's new
features.