May 7, 2024
IN CLEAR FOCUS: Guests Nicole Munsey and Dana Keilman,
co-founders of consumer insights consultancy Morning Light Strategy,
discuss the largely untapped potential of the 50-plus market, which
they characterize as “The NextGen Consumer.” Debunking common myths
and misconceptions about this audience, Dana and Nicole explain how
their research identifies extended ecosystems of family
decision-makers, the relevance of emerging trends such as AgeTech,
and their new partnership with AARP.