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In Clear Focus


Jul 22, 2026

IN CLEAR FOCUS: Bigeye's strategy intern Hannah Rugar shares insights on the American Mom in 2026 from our report, The Trusted Voice Economy. Discover who holds household purchasing authority, why 71% of consumers trust peer creators over brand ads, and how nano-creators drive real engagement. We also hear how moms use AI to reduce mental load, and explore how zero-transaction partnerships and authentic community connections can help consumer brands earn lasting trust in 2026.