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In Clear Focus


May 4, 2021

In Clear Focus: When it comes to delivering effective customer experiences, 9 in 10 marketers believe humans are more effective than automation. In this week's episode, CX expert John Gusiff of Customer Centric Solutions LLC discusses some of the ways in which brands can harness customer experience strategy for growth. John shares his research methodologies and how Design Thinking and Jobs To Be Done frameworks have informed his approach to designing differentiated customer experiences.