Jun 4, 2024
IN CLEAR FOCUS: Kathy Guzmán Galloway, a seasoned CPG
strategist known to her clients as The Clarity Wizard, shares
insights on her unique brand positioning framework and the impact
of consumer research on effective brand strategy. Kathy discusses
the role of multicultural marketing in brand positioning and future
trends shaping the CPG space. Learn how brand positioning can help
tell compelling brand stories and stay relevant in today's rapidly
changing consumer landscape.