Aug 24, 2021
In Clear Focus: This week's guest is a content strategist who believes traditional Buyer Personas often fail to deliver the results marketers expect. Adrienne Barnes shares her process for creating the "Best Buyer Personas" and explains how her research pointed to improvements that eliminate many subconscious biases that traditional Persona development practices introduce. Adrienne also discusses some of the practical ways in which Personas can help align the work of sales and marketing teams.