Mar 31, 2026
IN CLEAR FOCUS: John Gumas, President of Commit Agency, and originator of Challenger Brand Marketing® explains how under-resourced companies can out-strategize industry giants. He reveals why guessing is the most dangerous mistake challenger brands make. Learn how the Discovery process can triangulate customers,...
Mar 24, 2026
IN CLEAR FOCUS: Marketing strategist and consultant Rich M. Smith explains why many CEOs secretly distrust marketing and how to fix it. He reveals how applying behavioral science can decode consumer decisions and overcome executive cognitive biases like confirmation bias. Learn why startups face a traction problem, how...
Mar 17, 2026
IN CLEAR FOCUS: Henry J. DeVries, author of "Persuade with a Story" explains why traditional business storytelling is broken. He reveals why your brand should act as the mentor, not the hero, while your client battles their "nemesis" problem. Discover the eight meta-story archetypes hardwired into the human brain...
Mar 10, 2026
IN CLEAR FOCUS: Jackson Wightman, "Minister of Propaganda" at Proper Propaganda, explores the evolving landscape of tech PR. As AI and Large Language Models like ChatGPT replace traditional search, Jackson explains why performance marketing alone falls short. Discover how to optimize for Generative Engine...
Mar 3, 2026
IN CLEAR FOCUS: Fab Giovanetti, author of this month's Bigeye Book Club selection, "The Customer-Driven Marketing Handbook", explains why chasing quick wins hurts brands. She explores how customer-driven marketing shifts the focus from persuasion to relationship building. Discover the three pillars of trust, how to...