Mar 25, 2025
IN CLEAR FOCUS: Andrew Geoghegan, CMO at William Grant & Sons and author of the new book "Effective Brand Building," shares frameworks for brand growth. Andrew explains why consumers don't care about brands, the importance of organizational awareness, his 6C's audit approach, and strategies for different brand stages....
Mar 18, 2025
IN CLEAR FOCUS: Mona Kinal, CMO at G2A.com, discusses digital entertainment marketing. She shares the strategy behind G2A's evolution from gaming to a broader marketplace and the use of the Explorer and the Caregiver archetypes in brand communications. Mona discusses the uses of AI at G2A.com, key partnerships, and...
Mar 11, 2025
IN CLEAR FOCUS: Lisa Avvocato, VP at Sama, explores AI in retail and how it's reshaping customer experiences. She outlines five key areas where AI drives revenue and cuts costs: personalized recommendations, search relevance, virtual fitting rooms, inventory management, and AI agents. Lisa contrasts luxury...
Mar 4, 2025
IN CLEAR FOCUS: This week's guest, Corey Morris, the CEO of Voltage and author of "The Digital Marketing Success Plan," discusses his START planning framework for effective digital marketing. Corey explains why strategy must precede tactics, the dangers of "checklist SEO," and how to connect marketing metrics to...