Jan 9, 2024
IN CLEAR FOCUS: Applied behavioral economist Melina Palmer, CEO
of The Brainy
Business, discusses her new book, "The Truth About Pricing: How
to Apply Behavioral Economics So Customers Buy." Melina shares her
insights into pricing psychology and determining customer value,
explaining perceived value, dynamic pricing, and the pitfalls of
low pricing strategies. Learn effective pricing and the impact of
psychology on sales and business success. Access the free book
chapter offer in the transcript.