Jul 2, 2024
IN CLEAR FOCUS: Our guest this week is Nick Asbury, one of the
UK's most-awarded copywriters, discussing his new book,
"The
Road to Hell: How Purposeful Business Leads to Bad Marketing and a
Worse World." We explore the history of purpose in
business, its detrimental impact on advertising effectiveness over
the past 15 years, and the potential risks for brands aligning with
causes. Nick shares fresh insights on shifting from purpose-led
branding towards more effective, humor-based
advertising.