Sep 1, 2026
IN CLEAR FOCUS: Daniela Bolzmann, founder of Mindful Goods and the Design Proof Substack, explores how data-driven creative optimization transforms e-commerce conversions. Drawing from over 1,000 consumer polls, Daniela shares how Amazon split testing, A+ Content, and main image tweaks reveal what shoppers actually want. Discover how to bridge the say-do gap, leverage AI for data analysis, and build a repeatable experimentation practice that converts testing into predictable sales lifts.