Apr 8, 2025
IN CLEAR FOCUS: Alan Barker, author of “The
Complete Copywriter,” explores the evolving craft of
copywriting. Alan shares four core competencies: curiosity, mental
mobility, design thinking, and objectivity. He distinguishes
between copy, which sells - and content, which informs. He
discusses managing creative risk and emphasizes customer-focused
conversations over interruption marketing. Hear why human
imagination gives copywriters an edge over AI in crafting
compelling marketing narratives.