Jan 24, 2020
In Clear Focus this week: consumer trends. Bigeye's Senior Strategist, Dana Cassell, examines the business of identifying, analyzing, and predicting trends in consumer culture. We discuss Data Abundance and Ungendering - two trends identified in Rohit Bhargava's new book, "Non-Obvious Megatrends," and assess how marketers can benefit from successfully identifying and tapping into what's trending.