May 6, 2025
IN CLEAR FOCUS: Nick Valenti, CEO of NYC and San Diego-based
agency Mādin, shares
successful marketing strategies for bringing European sports to
American audiences. Nick discusses launching San Diego FC without
traditional brand assets and reveals how their Chrome Ball Tour
unified 18 cities. Nick also reveals the strategy behind the
"Sensory Overload" campaign for the F1 Las Vegas Grand Prix and
reflects on why emotional brand storytelling and community-building
are crucial for sports marketing.