Sep 11, 2020
In Clear Focus this week: Multifamily marketing agency Bigeye's podcast explores the design and fabrication of signage for multifamily and mixed-use developments. From lease-up to resident engagement, expert Steven Hauck of Poblocki Sign Co explains the importance of pre-planning and identifying branding and wayfinding signage needs early on. Steve explains the permitting process, provides "dos" and "don'ts" for visual design and discusses new opportunities afforded by digital solutions.