Jan 28, 2025
IN CLEAR FOCUS: Marketing expert and futurist Rohit Bhargava
makes a return appearance to discuss his latest book, “Non-Obvious Thinking: How to
See What Others Miss.” Discover how Rohit's SIFT framework
(Space, Insights, Focus, Twist) uncovers hidden opportunities and
innovative solutions. Rohit shares compelling examples of
non-obvious thinking in action, from questioning map accuracy to
leveraging AI in creative work, while offering practical strategies
for seeing beyond conventional wisdom.