Jul 29, 2025
IN CLEAR FOCUS: Jay Mandel, founder of the Marketing Accountability
Council, makes a return appearance to address the erosion of
consumer trust in today's marketing landscape. Jay explains why the
traditional playbook is dead, sharing outdated tactics for the
"marketing graveyard." He discusses strategic restraint, using
examples from Nike and Lush, and warns of the "Great Attention
Heist" in the AI era. Learn how accountability, transparency, and
value can build sincere, lasting brands.