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In Clear Focus

Aug 16, 2022

IN CLEAR FOCUS: The Inflation Reduction Act promises billions of dollars for green energy investments, but how can marketers and advertising professionals encourage consumers to adopt more sustainable behaviors? In this encore episode, applied consumer neuroscience expert Michael Smith joins us to discuss his book, Inspiring Green Consumer Choices: Leverage neuroscience to reshape marketplace behavior. Michael offers insights and practical tips for communicating the benefits of greener choices.