Preview Mode Links will not work in preview mode

In Clear Focus


Apr 27, 2021

In Clear Focus: Launching season 7, brand marketing strategy expert Sonia Thompson joins us to discuss inclusive marketing. Widespread support for the Black Lives Matter movement signaled changes in consumers' expectations of brands' values. As the demographic makeup of the US continues to evolve, Sonia explains how brands can develop cultural intelligence, avoid making performative statements, and suggests ways to approach inclusive marketing strategies thoughtfully and authentically.