Jul 16, 2024
IN CLEAR FOCUS: Dr. Sachiko Scheuing, Acxiom's European Privacy
Officer and author of our featured book, "How
to Use Customer Data," discusses effectively balancing data
protection and marketing. Sachiko shares insights on navigating
complex privacy laws, implementing robust data security, and
fostering collaboration. Sachiko introduces the MaRCS protection
check and recommendations for thriving in the evolving data
regulation landscape, bridging the gap between marketing and
privacy concerns.