Oct 14, 2025
IN CLEAR
FOCUS: To mark Hispanic Heritage Month, strategists
Kathy Guzmán
Galloway and Alex
Santiago join host Karen Jimenez to explore how brands can
authentically connect with Hispanic consumers. They discuss why
cultural context matters more than literal translation, the
importance of diverse teams, and how consumer immersions uncover
deep insights. Learn why "multicultural is mainstream" and how to
move beyond superficial tactics to build genuine relationships with
this influential audience.